Benefits of a Farmers’ Market (by FARMA)

This week’s Market Bulletin published by the Department of Agriculture, Markets & Food had a great article about the benefits of Farmers’ Markets. It seemed appropriate to share


Farmers’ Markets benefit . .


They cut out the middleman allowing increased financial returns through direct selling, price control, and a regular cash flow.
They provide the producers with direct customer feedback on produce and prices.
Transport and packaging requirements are less thus reduce the producers’ cost.
They provide a secure and regular market outlet. This is especially valuable for new producers, producers in organic conversion, and small scale producers who are unable to produce the quantity required by supermarkets.


They provide direct contact and feedback between customers and producers, so you can be sure how your vegetables are grown and meat produced.
They help to improve diet and nutrition by providing access to fresh food.
They play an important role in educating the consumer as to the production and origin of their food.
They can be a source of information and inspiration on how to cook and prepare fresh ingredients.


They help reduce food miles, thus vehicle pollution, noise, and fossil fuel use.
They help to reduce packaging.
They encourage more environmentally friendly production practices, such as organic or pesticide free.
They encourage farm diversification and hence bio-diversity.


They help bring life into towns and cities aiding regeneration.
They encourage social interaction particularly between rural and urban communities.
They stimulate local economic development by increasing employment, encouraging consumers to support local business, and thus keeping the money within the local community.
They attract businesses retailers in the vicinity.
Feedback from retailers in areas adjacent to the market locations has indicated that on days when a farmers’ market has been operating, takings have increased.
They play an important role in initiatives established to increase the environmental sustainability of government policies, local communities, and businesses.


And they are FUN!


Don’t forget to join us at the Wolfeboro Area Farmers’ Market every Thursday from 12:30 to 4:30 at Clark Park (across from Huggins Hospital).