Make Black Friday, “Plaid Friday”!

Plaid Friday - Shop Local & Independent This Holiday Season!


Are you planning to follow up your Thanksgiving feast with a shopping trip on “Black Friday”? This year we encourage you to think plaid!


Plaid Friday is the fun and enjoyable alternative to the big box store “Black Friday,” and is designed to promote both local and independently owned businesses during the holidays.


G.A.L.A. is following the lead of Carroll County United band the Sustainability Network by encouraging people to shop local and independent, and wear visible plaid (in any form!) to proclaim their love of the creativity and diversity of independent businesses in Carroll County. Begun in Oakland, Calif., Plaid Friday brings back the idea that shopping for family and friends should be a pleasurable, leisurely activity.


Shifting some of your spending to local Independents is one of the fastest ways to build sustainable communities and create jobs in the local economy. So, wear plaid on November 26th and encourage your friends and family to do the same!

Two representatives of the New England Local Buy Forum, Laury Hammel & Stacy Mitchell, have published an op-ed piece on the Boston Globe website last Monday the 22nd. It is a great article about this exciting buy local first celebration.


Local Independent Business Owners: please download a Plaid Friday poster for your front window at